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- Internationalization strategies of companies in the wine industry in Portugal – context, forms of action and performancePublication . Vivas, C.; Sousa, AntónioThis research work aims to analyze the competitive environment of companies in the wine sector and assess the implications in the development of strategic contingent guidelines and various performances. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - IGSR (i), adapted to a context of international business IGSR(i), which structures research into two levels: a preliminary one, generic characterisation of the companies; along with a central one analysing its strategic strand, through the articulation of three components studied systematically (CRP) - contingent factors external and internal (C), the style of strategic reflection (R) and economic performance (P).
- Turismo social sénior:caracterização do perfil e preferências do idoso institucionalizado, na região do AlentejoPublication . Moita, Joana; Vivas, Carla Isabel Russo; Leal, Susana; Oliveira, SandraO turismo sénior tem vindo, nas últimas décadas, a ser indicado como um novo paradigma determinante para o bem-estar e felicidade do idoso, contribuindo para uma melhor qualidade de vida e estado de saúde, física e psicológica. Pelo crescimento exponencial do envelhecimento da população, principalmente nos países desenvolvidos, as Organizações de Economia Social têm como desafio desenvolver respostas alternativas, que se adaptem a um novo perfil do idoso. Este trabalho, enquadrado no projeto VOLTO JÁ, pretende caracterizar o perfil dos idosos institucionalizados em Estrutura Residencial para Idosos (ERPI) e Centros de Dia, na região do Alentejo, e verificar a disponibilidade para participar em programas de turismo social sénior. Os dados foram recolhidos através de um inquérito por questionário aplicados a idosos institucionalizados em oito ERPI e Centros de Dia, na região do Alentejo, Portugal (Alter do Chão, Castelo de Vide, Odemira, Alcáçovas, Grândola, Golegã, Almeirim e Chamusca). Participaram voluntariamente 134 idosos institucionalizados, com idade igual ou superior a 55 anos, sem comprometimento ao nível da função cognitiva. Os resultados incluem o perfil do idoso, os seus desejos futuros relacionados com o turismo social e a sua disponibilidade para participar em programas de turismo social sénior.
- Global Market. Global Strategic Rflection?A Strategic Apprroach Methodology..Publication . Vivas, C.; Sousa, AntónioThis paper aims to analyze the competitive environment of international companies in the wine sector and assess the implications in terms of development of strategic guidelines and quotas various performances. We propose the application of the methodological Integrated Grid of Strategic Reflection (IGSR), based on a literature from the literature (business management and viticulture), primary data collection and creative reflection. For qualitative analysis we used the PEST method and five forces model of Porter and in quantitative analysis were applied univariate and multivariate techniques (factor analysis, clustering, discriminant and analysis of variance). The results show that thinking styles are based on growth, albeit with a bit disjointed and consistent presence. Finally, we suggest lines of strategic action that can enhance the competitiveness of industry in an aggressive competitive environment, marked by the globalization of the markets. - Este trabalho visa analisar o contexto competitivo internacional das empresas do sector vitivinícola e avaliar as implicações em termos de desenvolvimento de orientações estratégicas contingentes e performances diversas. Propõe-se a aplicação do referencial metodológico Grelha Integrada de Reflexão Estratégica (GIRE), assente em pesquisa bibliográfica de literatura da especialidade (gestão empresarial e vitivinicultura), recolha de dados primários e reflexão criativa. Na análise qualitativa recorreu-se à análise PEST e Modelo das 5 forças de Porter e na análise quantitativa aplicaram-se técnicas univariadas e multivariadas (análise factorial, de clusters, discriminante e análise de variância). Os resultados revelam estilos de reflexão que assentam essencialmente no crescimento, embora com uma presença externa muito dispersa. Por fim, sugerem-se linhas de actuação estratégica capazes de melhorar a competitividade das empresas do sector num quadro concorrencial agressivo, marcado pela globalização de mercados.
- La globalización en el sector del vino:nuevo mundo, viejo mundo y PortugalPublication . Vivas, C.; Sousa, AntónioEn este artículo se pretende alcanzar un doble objetivo. Por un lado, analizar el desarrollo regional distinto en el mundo del vino, en un contexto de globalización, comparando el modelo seguido por los países del Nuevo y del Viejo Mundo, por otro lado analizar el desarrollo y posicionamiento del sector del vino portugués en este contexto. La evolución del sector a nivel global identifica la coexistencia de dos modelos contrastantes durante los años noventa y principios del siglo XXI: el modelo de los países tradicionalmente productores (PTP) y los nuevos países productores (NPP). Las diferencias más marcadas se encuentran en el nivel de las estrategias de producción, estrategias de negocios, así como las estrategias de internacionalización. Sin embargo, el análisis de la evolución reciente de la industria nos permite concluir que estas diferencias tienden a difuminarse, viendo a una creciente convergencia de los modelos identificados. En este contexto, caracterizado por el desarrollo y posicionamiento de Portugal, con resultados muy positivos en las exportaciones y la producción de vino de calidad, asumiendo que el mercado exterior, que hasta entonces se creía destino de los excedentes de producción, el atributo de mercado preferencial. Una apuesta a una gama más amplia de mercados a pesar de la valoración de los vinos portugueses y minimizar los riesgos, sino que también puso de relieve la falta de recursos de las empresas del sector, sobre todo las de pequeño tamaño.
- Turismo Social Sénior: caracterização do perfil e preferências do idoso institucionalizado na região do AlentejoPublication . Moita, Joana; Graça, Marta; Vivas, C.; Leal, Susana; Bernardes De Oliveira, Sandra MargaridaO turismo sénior tem vindo, nas últimas décadas, a ser indicado como um novo paradigma determinante para o bem-estar e felicidade do idoso, contribuindo para uma melhor qualidade de vida e estado de saúde, física e psicológica. Pelo crescimento exponencial do envelhecimento da população, principalmente nos países desenvolvidos, as Organizações de Economia Social têm como desafio desenvolver respostas alternativas, que se adaptem a um novo perfil do idoso. Este trabalho, enquadrado no projeto VOLTO JÁ, pretende caracterizar o perfil dos idosos institucionalizados em Estrutura Residencial para Idosos (ERPI) e Centros de Dia, na região do Alentejo, e verificar a disponibilidade para participar em programas de turismo social sénior. Os dados foram recolhidos através de um inquérito por questionário aplicados a idosos institucionalizados em oito ERPI e Centros de Dia, na região do Alentejo, Portugal (Alter do Chão, Castelo de Vide, Odemira, Alcáçovas, Grândola, Golegã, Almeirim e Chamusca). Participaram voluntariamente 134 idosos institucionalizados, com idade igual ou superior a 55 anos, sem comprometimento ao nível da função cognitiva. Os resultados incluem o perfil do idoso, os seus desejos futuros relacionados com o turismo social e a sua disponibilidade para participar em programas de turismo social sénior.
- Integrating Knowledge Management in a Business Strategy Process Operationalized using Process Management ApproachPublication . Sobreiro, Pedro; Vivas, C.; Claudino, RuiThis paper proposes an integrated approach applied in a business environment, using three organisational layers materialized in the institutional, middle and operational levels. Is suggested a combination of Business Strategy, Knowledge Management and Business Process Management in order to support the clarification of the organisational strategy and the definition of business operations. The work in progress developed uses a theoretical framework based in emergent theories of strategy management combining two types of strategy intended or deliberate and emergent, clarifying important constructs like mission, vision, strategic objectives, stakeholders, business capabilities and knowledge objects, interpreted as a business context that facilitates the following steps of analysis and provides priorities of improvement. The priorities identify targets to improved using Business Process Management (BPM) approaches combined with the knowledge concepts in BPM models. The proposed approach was applied in a public organisation that develops its activities in the areas of Olympic preparation, swimming performance and sport facilities. The outcomes of the work develop, were the systematization of the business processes related to the structured work and the use of knowledge management concepts in the exception handling of the processes. The representation of the unstructured work or the modelling of complex processes was combined with the use knowledge constructs, properly contextualized in business strategy axioms. The research findings identify advantages in the use of knowledge concepts in complex process model, exception handling and in classifying the knowledge used in decisions. This could facilitate the definition of training actions articulated with the organisation real needs.
- A Social Business Model for Active Ageing:The Case of the Volto Já ProjectPublication . Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João; Barradas, Luís Cláudio; Amaral, Marta; Rodrigues, Ana; São João, Ricardo; Santos, Cristina; Passarinho, Aldo; Ferreira, Maria ReginaThis paper presents the social business model of the VOLTO JÁ Project. The project aims to implement a senior social exchange programme in social economy organisations, seeking to promote tourism experiences for the elderly and highlighting active ageing. The business model is based on the sharing of resources to enhance the value proposition and will be supported by an information and communication technologies (ICT) platform. This research followed a two-phase data collection process. In the first phase, two focus groups were conducted with the participation of six social economy organisations (represented by their respective technical director) and ten academics. The goal in this phase was to understand the conditions they can offer and their willingness to have elderly people in the social exchange programme, and to develop key inputs for the social business model design. The model was built on the premise that the creation of social value is based on the sharing of existing resources. In the second phase, a third focus group was conducted with the participation of six social economy organisations (represented by ten professionals) and five academics. In this phase the aim was to validate the business model with relevant stakeholders.
- Documento de análise da plataforma de suporte ao modelo de negócio do Volto JáPublication . Nascimento, João António Marujo do; Barradas, Luís Cláudio; Martins, Luís; Leal, Susana; Vivas, C.; São João, Ricardo; Bernardes De Oliveira, Sandra Margarida
- Using Business Process Management as na Effective Way of Management in Sport TourismPublication . Sobreiro, Pedro; Morgado, Sónia; Bento, Teresa; Vivas, CarlaGlobal travel industry is a sector that generates hundreds of billions of Euros per year, in a competitive environment with high growth rates. The adoption of active management approaches to increase effectiveness and efficiency is of extreme importance for sport tourism organizations. In order to facilitate the adoption of management actions with impact in the organization effectiveness and efficiency, this paper presents a proposal of an approach to applying Business Process Management (BPM) in Sport Tourism Organizations. The research method used is based in action research aiming to analyze the initial context for developing organizational improvements, articulated with the real needs of the organization, materialized in their core capabilities. Semi structured interview to a CEO of a sport tourism organization was implemented to collect information for the diagnostic phase regarding information about mission and vision, strategic objective, stakeholders assessment business capabilities and stakeholder concerns and objectives. It was developed the initial assessment and action planning, identifying an approach, before conducting the action after the development of the initial problem and the clarification of the identified organizational competencies, with special focus on dynamic capabilities analysis.
- Global competitive dynamics and innovation in the brazilian wine sector: analysis of Vale do São Francisco polePublication . Ramos, Valdner; Ramalho, Pedro; Vivas, C.; Sousa, AntónioThe wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly na historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new capabilities in order to achieve greater integration in a globally fragmented market and with low attractiveness rates. The wine poleof Vale do São Francisco (VSF), though emergent, already needs to find a new strategic innovative positioning. However, it reveals some innovative features. This study has as its main objectives (a) to analyze the strategic and innovative adaptations of local firms; (b) to propose innovative additional lines of strategic action; and (c) to perspective their success possibilities in the new globalized competitive environment. The methodological positioning is set out through the study of multiple and exploratory cases.