A Social Business Model for Active Ageing:The Case of the Volto Já Project

This paper presents the social business model of the VOLTO JÁ Project. The project aims to implement a senior social exchange programme in social economy organisations, seeking to promote tourism experiences for the elderly and highlighting active ageing. The business model is based on the sharing of resources to enhance the value proposition and will be supported by an information and communication technologies (ICT) platform. This research followed a two-phase data collection process. In the first phase, two focus groups were conducted with the participation of six social economy organisations (represented by their respective technical director) and ten academics. The goal in this phase was to understand the conditions they can offer and their willingness to have elderly people in the social exchange programme, and to develop key inputs for the social business model design. The model was built on the premise that the creation of social value is based on the sharing of existing resources. In the second phase, a third focus group was conducted with the participation of six social economy organisations (represented by ten professionals) and five academics. In this phase the aim was to validate the business model with relevant stakeholders.

Keywords

Sharing economy ICT platforms Social business model Social tourism Active ageing Senior tourism

URI

http://hdl.handle.net/10400.15/2809

Citation

Oliveira, S., Leal, S., Vivas, C., Nascimento, J., Barradas, C., Amaral, M., . . . Ferreira, R. (2019). A Social Business Model for Active Ageing: The Case of the Volto Já Project. In R. Pocinho, P. Carrana, E. Navarro-Pardo, A. F. Pereira, C. Margarido, R. Santos, P. Belo, C. Cruz, & B. Trindade (Eds.), Envelhecimento como Perspetiva Futura (pp. 437-449). Navarra: Thomson Reuters Aranzadi.