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Publicação
Rethinking the employees’ perceptions of corporate citizenship dimensionalization
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Orientador(es)
Resumo(s)
The paper suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees‟ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees‟ minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (1999, Journal of the Academy of Marketing Science 27(4), 455–469) may be refined, at least when the employees are the stakeholders in question.
Descrição
Palavras-chave
Corporate citizenship Economic responsibilities toward customers Economic responsibilities toward owners Discretionary responsibilities toward employees Discretionary responsibilities toward community Discretionary responsibilities toward natural environment
Contexto Educativo
Citação
Rego, A., Leal, S. & Pina e Cunha, M. (2011). Rethinking the employees’ perceptions of corporate citizenship dimensionalization. Journal of Business Ethics, 104(2), 207-218. DOI: 10.1007/s10551-011-0899-5.
Editora
Springer