Publication
A framework for developing tourism packages and experiences in senior tourism
| dc.contributor.author | Rodrigues, Ana | |
| dc.contributor.author | Amaral, Marta | |
| dc.contributor.author | Diniz, Alice | |
| dc.date.accessioned | 2020-03-16T09:04:10Z | |
| dc.date.available | 2021-03-15T01:30:12Z | |
| dc.date.issued | 2020-02-07 | |
| dc.description.abstract | Purpose: The senior tourism market is fully integrated in sociodemographic trends and overall demand of tourists in the present decade (Alén, Dominguéz, & Losada, 2012). This paper aims to describe a methodological proposal for the design of tourism packages and evaluation of tourist experiences for the senior market segment within the VOLTO JÁ project (‘I’ll be right back’), a project for the exchange of institutionalized elderly people in social economy organizations (SEO). The business model for the VOLTO JÁ project is the operationalization of a senior social exchange programme to enable tourism to be available to everyone regardless of their social status (Oliveira et al., 2017). Methodology: This paper is anchored in a conceptual model definition for the development of tourism packages and evaluation of tourism experiences in senior mobility which were drawn up based on a set of data collection instruments. The proposed model, called OEC, is divided into three phases: (i) Organic (O), aiming to contact the privileged information agents (the SEO representatives); (ii) Experiential (E), aiming to collect data during the senior´s exchange, through direct observation, free elicitation and visual records (image), and (iii) Complex (C), comes after senior´s exchange, with the use of a semi-structured interview. Findings: The proposed model has already been operationalized by carrying out 12 seniors’ exchanges achieved within the objectives of VOLTO JÁ project. Originality: With this proposal, the authors intend to transfer the model to other contexts that work with this market segment, senior tourists, in order to constitute a tool for evaluating the tourism packages and the experience itself. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Rodrigues, A., Amaral, M., & Diniz, A. (2020). A framework for developing tourism packages and experiences in senior tourism [Conference session]. 1st International Conference on Management, Technology and Tourism: Social Value Creation (ICOMTT2020), Santarém, Portugal. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.15/2850 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.relation | VOLTO JÁ: PROGRAMA DE INTERCÂMBIO SÉNIOR (Ref. ALT20-03-0145-FEDER-024111) | pt_PT |
| dc.subject | OEC model | pt_PT |
| dc.subject | Senior tourism | pt_PT |
| dc.subject | Tourism experience | pt_PT |
| dc.subject | Tourism packages | pt_PT |
| dc.subject | VOLTO JÁ project | pt_PT |
| dc.title | A framework for developing tourism packages and experiences in senior tourism | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Instituto Politécnico de Santarém, Santarém, Portugal | pt_PT |
| oaire.citation.title | 1st International Conference on Management, Technology and Tourism: Social Value Creation (ICOMTT2020) | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |