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A framework for developing tourism packages and experiences in senior tourism
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Abstract(s)
Purpose: The senior tourism market is fully integrated in sociodemographic trends and overall demand of tourists in the present decade (Alén, Dominguéz, & Losada, 2012). This paper aims to describe a methodological proposal for the design of tourism packages and evaluation of tourist experiences for the senior market segment within the VOLTO JÁ project (‘I’ll be right back’), a project for the exchange of institutionalized elderly people in social economy organizations (SEO). The business model for the VOLTO JÁ project is the operationalization of a senior social exchange programme to enable tourism to be available to everyone regardless of their social status (Oliveira et al., 2017).
Methodology: This paper is anchored in a conceptual model definition for the development of tourism packages and evaluation of tourism experiences in senior mobility which were drawn up based on a set of data collection instruments. The proposed model, called OEC, is divided into three phases: (i) Organic (O), aiming to contact the privileged information agents (the SEO representatives); (ii) Experiential (E), aiming to collect data during the senior´s exchange, through direct observation, free elicitation and visual records (image), and (iii) Complex (C), comes after senior´s exchange, with the use of a semi-structured interview.
Findings: The proposed model has already been operationalized by carrying out 12 seniors’ exchanges achieved within the objectives of VOLTO JÁ project.
Originality: With this proposal, the authors intend to transfer the model to other contexts that work with this market segment, senior tourists, in order to constitute a tool for evaluating the tourism packages and the experience itself.
Description
Keywords
OEC model Senior tourism Tourism experience Tourism packages VOLTO JÁ project
Citation
Rodrigues, A., Amaral, M., & Diniz, A. (2020). A framework for developing tourism packages and experiences in senior tourism [Conference session]. 1st International Conference on Management, Technology and Tourism: Social Value Creation (ICOMTT2020), Santarém, Portugal.