Browsing by Issue Date, starting with "2020-02-07"
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- Towards an information system for social value creationPublication . Nascimento, João; Barradas, Luís Cláudio; Martins, LuísPurpose: This research is scoped in the Project “VOLTO JÁ: PROGRAMA DE INTERCÂMBIO SÉNIOR” and objects the development of an Information System, which aims to support the social business model of the Project. Design/methodology/approach: This research is conceived according to the Design Science framework in Information Systems. The Design Cycle is concerned with the development of a software artefact and an instantiation that will operationalise the VOLTO JÁ Business Model in a real scenario of elderly mobility, aiming to assess the utility, efficiency and quality of the artefact in order to achieve the goals of the project. The design of the software artefact was guided by the Dynamic Systems Development Method framework. This work encompasses only the Business study, the functional model iteration, and implementation iteration. The Business study comprised the definition of the Business Process Model and the requirements management: (1) the requirement elicitation; (2) specification and (3) validation. The Information System being developed comprises a Web platform and a Mobile application, structured on a multi-layered architecture of six layers. The Web platform is being developed with the Yii framework 2.0. The PhoneGap and Nativescript frameworks are under consideration for the development of the Mobile application. Findings: The software artefact is already on the development stage. The proposed software architecture has already been validated and some of the business processes are already supported. Originality/value: As far as we know, there are no other similar projects to compare to. We might remotely compare our project to with Travel 2.0 systems, such as Booking.com. However, we are focused on a very specific target with peculiarities that these systems are not prepared to deal with. This attests to the relevance and uniqueness of our proposal.
- The role of social tourism in the satisfaction of elderly customers: The case of the Volto Já ProjectPublication . Mendonça, Eva; Leal, Susana; Bernardes De Oliveira, Sandra MargaridaPurpose: This research intends to capture the perceived value by the elderlies through the participation in social tourism programs, and the link between the social tourism experience and their satisfaction as customers of social welfare services. It aims to: 1) study the perceptions of the interviewees regarding the specificities of the programs; 2) understand the relationship between the participation in social tourism activities and elderly customers' satisfaction. Method: To accomplish our proposal we used the Volto Já Project as the main source of information since it’s a research project that implements a social business model through a network of Social Economy institutions and promotes a senior exchange program between these institutions. Data is collected from the participants of social tourism activities provided by Volto Já Project regarding their participation in such activities. The study follows a qualitative design with data collected by semi-structured interviews. The sample is composed by 23 elders (14 females, 9 males, average age of 79). The interviews were scrutinized with content analysis procedures. Findings: We have some evidence that participation in social tourism activities increases the satisfaction of the elderlies’ like a welfare service customer. However, satisfaction with the organization depends on corporate image and for those that link satisfaction with the services provided by the organization the participation in Volto Já experience does not interfere with elderly customer satisfaction. Originality/value: This study allowed us to evaluate the experience of the social tourism program and its effects on customer's satisfaction with the organization. Their very own perception brings unprogrammed topics for this evaluation, enriching our work and enabling its use as a plus for future research.
- How to measure the impact of participation in the Volto Já project on the seniors’ quality of life?Publication . Leal, Susana; Bernardes De Oliveira, Sandra Margarida; Vivas, C.; Mendonça, EvaPurpose: One of the aims of the Volto Já project (Oliveira et al., 2019) is to improve the quality of life of elderly people and active ageing (e.g., increasing well-being, life-satisfaction, happiness, between others). This research aims to explore the ways how that quality of life can be measured in the context of the aforementioned project. Design/methodology/approach: For measuring the impact in the quality of life of the seniors’ through the participation in the Volto Já project we used the following measures: (a) quality of life (Power, 2003), (b) satisfaction with life (Diener, 1985), (c) single item of happiness, (d) emotional well-being (European Social Survey, cited by Michaelson et al., 2009). As the control variables used: (a) the Katz index of independence in activities of daily living (Katz, 1963; Katz et al., 1070), and (b) satisfaction with the Volto Já activities. The measures were applied twice to seniors: before and after participating in the Volto Já activities. Findings: The impact of participation in the Volto Já project on the seniors’ quality of life will be measured by comparing the results of the above measures before and after participating in the Volto Já activities. It is aimed to measure the value of participating in such activities, namely assessing if there are benefits for the senior’s life. Originality/value: Measure is fundamental to better understand and manage the impact that the participation of seniors in touristic activities can have in their life and in variables that influence their quality of life.
- Social value creation:The example of the Volto Já projectPublication . Vivas, C.; Leal, Susana; Bernardes De Oliveira, Sandra MargaridaPurpose: The purpose of the study is to present the formulation process of the business model of the senior social exchange program – the Volto Já project – as a process of enhancing an innovative value proposition for social value creation. The Volto Já project intends to develop a senior social exchange programme for institutionalised seniors in the Alentejo region. Design/methodology/approach: The framework integrates Osterwalder and Pigneur’s Business Model Canvas and Kim and Mauborgne’s Blue Ocean Strategy (BOS), using Utility Map and Four Actions Framework tools (Erase-Raise-Reduce-Create). In this process, relevant stakeholders participated in sequential focus group sessions (social economy institutions’ managers, seniors’ assistants, social workers, academics, seniors). The optimization of the model was possible after the very first exchange programs, which allow us to adjust it with practical insights. Findings: Social innovation drivers and their strategic relevance were highlighted. The value proposition, embodied in the Volto Já Business Canvas, reflected two fundamental ideas: mobility and social tourism to seniors. The customization of cultural and touristic activities, considering the senior profile, was identified in two perspectives: i) to value and to foster heritage; ii) to promote active ageing. The key success factor is based on the sharing resources, supported by a network of partners of Social Economy entities, reinforced by an ICT platform. Originality/value: This work contributes to the business model formulation process in social projects by the integration of tools of different frameworks, in a new approach.
- A framework for developing tourism packages and experiences in senior tourismPublication . Rodrigues, Ana; Amaral, Marta; Diniz, AlicePurpose: The senior tourism market is fully integrated in sociodemographic trends and overall demand of tourists in the present decade (Alén, Dominguéz, & Losada, 2012). This paper aims to describe a methodological proposal for the design of tourism packages and evaluation of tourist experiences for the senior market segment within the VOLTO JÁ project (‘I’ll be right back’), a project for the exchange of institutionalized elderly people in social economy organizations (SEO). The business model for the VOLTO JÁ project is the operationalization of a senior social exchange programme to enable tourism to be available to everyone regardless of their social status (Oliveira et al., 2017). Methodology: This paper is anchored in a conceptual model definition for the development of tourism packages and evaluation of tourism experiences in senior mobility which were drawn up based on a set of data collection instruments. The proposed model, called OEC, is divided into three phases: (i) Organic (O), aiming to contact the privileged information agents (the SEO representatives); (ii) Experiential (E), aiming to collect data during the senior´s exchange, through direct observation, free elicitation and visual records (image), and (iii) Complex (C), comes after senior´s exchange, with the use of a semi-structured interview. Findings: The proposed model has already been operationalized by carrying out 12 seniors’ exchanges achieved within the objectives of VOLTO JÁ project. Originality: With this proposal, the authors intend to transfer the model to other contexts that work with this market segment, senior tourists, in order to constitute a tool for evaluating the tourism packages and the experience itself.
- Digital communication strategy for a social economy project supported by web platformPublication . Passarinho, Aldo; Santos, Cristina; Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Rodrigues, Ana; Amaral, Marta; Santinhos, Joana; Diniz, AlicePurpose: This study aims to systematize key indicators considered in the communication strategy of the “Volto Já – Senior Exchange Program” project, according to its communication plan, comprising objectives, planned activities and contribution to validate a business model applied to the social economy sector. Recent studies indicate that the percentage of older adults using social networking technologies is increasing, stimulating research on "their use" and on their "communication behaviours". However, the literature states that it is necessary to distinguish between "social networks" and "social support", which are relevant for communication and the development of the web platform that aims to promote the mobility of older people. It is necessary to adapt messages and channels to the platform's objectives, seeking to respond to the "how" and "why" of communication options. Design/methodology/approach: The research took on an exploratory case study based on the "Volto Já" project, ensuring the validity of the research construct by adopting different sources of chained evidence. The literature review and empirical knowledge allowed the creation of quantitative data collection protocols which analysis ensured the reliability of the case study and its transferability. Findings and Value: A web-based service implementation, with a value proposition aimed at promoting a business model in the field of senior tourism, requires the study of the digital communication strategy appropriate to the growing involvement of the target audience in the service development. Adopting appropriate metrics to assess the effectiveness of digital communication strategy also provides data for the development and validation of the business model.
- Communication design and market analysis in senior tourism: Volto Já projectPublication . Passarinho, Aldo; Rodrigues, Ana; Santos, Cristina; Amaral, Marta; Diniz, Alice; Santinhos, JoanaPurpose: The following study aims to describe the participation of a multidisciplinary team from Polytechnic Institute of Beja, in VOLTO JÁ project. This project aims to operationalize a cooperation program between social economy organizations, and it promotes the exchange institutionalized seniors, providing them with cultural, tourist and artistic experiences. Therefore, activities were established to structure and to develop the project, and team was responsible for the following: design, market analysis and development of social tourism packages and dissemination results. Taking into account the project’s characterization, we will describe activities mentioned and how they have contributed to its implementation and consolidation, in accordance with main objectives established: a) to define a graphic identity for an effective communication, adaptable to various communication materials required for project development and dissemination; b) to define an user interface and user experience design of a software platform enabling social economy institutions to join senior exchange program; c) to make market analysis and development of social tourism packages for senior. Design/methodology/approach: We propose to present activities’ outcomes trying to answer the anticipated objectives, through a methodology based on literature review in Communication Design and Social and Senior Tourism areas. The study was also supported in the practice of design project as well as design thinking method in order to solve identified problems. Findings: Consequently, it is intended to demonstrate activities carried out and that were put into practice, responding to main objectives and challenges of the project, taking into account its specific target audience and stakeholders. Through this case study and applying a user-centered strategy, we seek to contribute with particular solutions that can be applied in future projects in the social tourism area.
- Clinical governance, leadership and health care quality : A Scoping ReviewPublication . Amendoeira, José; Ferreira, Maria Regina; Silva, Mário Ribeiro daABSTRACT Purpose: The need to improve health care quality is one of the faces of the same currency that gives rationalization visibility and improves, also, the reduction of resources. Clinical Governance provides a framework for assessing and improving clinical quality and the most appropriate use of resources by creating an environment conducive to excellence. Leadership as a quality assumption is an important contribution to achieve the best health outcomes and better health care quality. Identifying the relationship among clinical governance, leadership and health care quality. Design/methodology/approach: Development of a Scoping review by Joanna Briggs Institute (JBI) with the question: "Does clinical governance and leadership influence health care quality? The question was based on the elements of the PCC (Population, Concept and Context). The search expression: "Quality of health care” AND "leadership" OR "clinical governance". All descriptors MeSH. Research on the EBSCOhost platform (CINAHL, MedicLatina, Medline and Nursing & Allied Health Database). 5-year chronological drawing (2015-2019). Based on JBI PRISM we select the found articles. In analyzing the reliability of the selected articles, we mobilized the methodological evaluation instrument "DATA EXTRACTION INSTRUMENT". Findings: In the synthesis of the results, the evidence demonstrates the need for a design focused on the efficiency and effectiveness of health care, awareness and control. Clinical governance plays a central role in determining the continuous improvement of the quality of health care. Conclusion: The scoping review allows mapping the outcomes of the studies identified through a transparent process. Originality / value: Clinical Governance it achieved health gains by improving quality of health care.