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- Swimmer dropout rate: a survival analysisPublication . Sobreiro, Pedro; Silva, A.; Conceição, Ana; Louro, Hugo; Pinheiro, Paulo; Guedes de Carvalho, PedroThe length of time that a swimmer frequents a particular sports facility, using the records held by the facilities have often been under-used. We examined various behavioral variables associated with time of attendance until the point of dropout using swimmers’ records. 6,749 swimmers were used in this study. The survival analysis focused on the time interval between the moment they became a customer until either the end of the study or the moment when the customer relationship ended (dropout). The Kaplan-Meier estimator was used to gather information as to when dropout would occur; Cox regression and the Logrank test provided statistical comparisons between the groups. The results showed that the swimmers' likelihood of retention beyond 12 months was 53% and the median swimmer's survival time was 14 months. The cohort of customers signing up for more than two sessions per week was likely to stay longer, and the greater the number of visits, the longer the customers were likely to continue (> 40 visits increases the survival probability up to 91.86%). Good sports management practice requires improvements in customer retention; by monitoring the variables of survival rates, we will improve management strategies for sustainability through pre-emptive actions to increase retention.
- Effects of sports participation and the perceived value of elite sport on subjective well-beingPublication . Silva, A.; Monteiro, Diogo; Sobreiro, PedroThis study contributes with new acknowledgment to the literature focussed on the role of sports on subjective well-being. Distinct from the existent literature, this body of work suggests a model aiming at the following: 1) exhibit the relationship between sports participation – weekly frequency and minutes of practice – and individual’s subjective well-being; and 2) determine the extent to which perceived value of elite sports impacts individual’s subjective well-being. Data was collected from 511 respondents. SEM was used to analyze the variables that were measured in accordance to previous studies. Findings showed that: 1) sports participation positively affected individual’s subjective well-being; and 2) perceived value of elite sports positively affected individual’s subjective well-being; These results have key managerial implications for sports policymakers, as well as for managers responsible for physical activity and sports development programmes.