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Publication
Communication design and market analysis in senior tourism: Volto Já project
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| 1.88 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Purpose: The following study aims to describe the participation of a multidisciplinary team from Polytechnic Institute of Beja, in VOLTO JÁ project. This project aims to operationalize a cooperation program between social economy organizations, and it promotes the exchange institutionalized seniors, providing them with cultural, tourist and artistic experiences. Therefore, activities were established to structure and to develop the project, and team was responsible for the following: design, market analysis and development of social tourism packages and dissemination results. Taking into account the project’s characterization, we will describe activities mentioned and how they have contributed to its implementation and consolidation, in accordance with main objectives established: a) to define a graphic identity for an effective communication, adaptable to various communication materials required for project development and dissemination; b) to define an user interface and user experience design of a software platform enabling social economy institutions to join senior exchange program; c) to make market analysis and development of social tourism packages for senior.
Design/methodology/approach: We propose to present activities’ outcomes trying to answer the anticipated objectives, through a methodology based on literature review in Communication Design and Social and Senior Tourism areas. The study was also supported in the practice of design project as well as design thinking method in order to solve identified problems.
Findings: Consequently, it is intended to demonstrate activities carried out and that were put into practice, responding to main objectives and challenges of the project, taking into account its specific target audience and stakeholders. Through this case study and applying a user-centered strategy, we seek to contribute with particular solutions that can be applied in future projects in the social tourism area.
Description
Keywords
Communication Design Graphic Identity Senior Tourism Tourism packages VOLTO JÁ project
Citation
Passarinho, A., Rodrigues, A., Santos, C., Amaral, M., Diniz, A., & Santinhos, J. (2020). Communication design and market analysis in senior tourism: Volto Já project [Conference session]. 1st International Conference on Management, Technology and Tourism: Social Value Creation (ICOMTT2020), Santarém, Portugal.