Publication
Effectiveness of internal marketing on employee performance in social economy organizations
| dc.contributor.advisor | Jorge, Nuno | |
| dc.contributor.author | ElGaed, Mahmud Elhadi Ali | |
| dc.date.accessioned | 2019-08-26T10:25:04Z | |
| dc.date.available | 2019-08-26T10:25:04Z | |
| dc.date.issued | 2019-07-08 | |
| dc.description | Dissertação, Mestrado, Gestão de Organizações de Economia Social, Instituto Politécnico de Santarém, Escola Superior de Gestão e Tecnologia, 2019 | pt_PT |
| dc.description.abstract | This study focuses on and analyses internal marketing procedures, their impact on employee performance and, furthermore, which internal marketing concepts are used in non-profit organizations in Libya. Internal marketing in non-profit organizations has gained relevance in the past few decades, which made the study of internal marketing more popular amongst researchers and authors, particularly after the emergence of the knowledge of the role it plays in employee performance and its impact on beneficiary satisfaction. Due to the existing limited number of studies which take on the relations between the aforementioned variables as their focal point, which are all the more insufficient if Libya is placed as the region of study, the researcher aimed to address these concerns. This study has taken on internal marketing and employee performance from theoretical and practical aspects. In the practical aspect of the study, a sample of non-profit organizations was selected to study. A questionnaire form was delivered as the main source to collect data from employees who are working in two NGOs. Several conclusions arose through the results of this questionnaire: - There is a statistical relation between internal marketing and employee performance. - There is no statistical relation between dissemination of marketing information to employees and employee performance. Additionally, this study came with several recommendations to the non-profit organizations that were studied in this study sample. | pt_PT |
| dc.description.version | N/A | pt_PT |
| dc.identifier.citation | Elgaed, M. (2019).Effectiveness of internal marketing on employee performance in social economy organizations (Mestrado). Escola Superior de Gestão e Tecnologia, Santarém. Disponível na WWW em:<http://hdl.handle.net/10400.15/2706> | pt_PT |
| dc.identifier.tid | 202278093 | |
| dc.identifier.uri | http://hdl.handle.net/10400.15/2706 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.subject | NGO | pt_PT |
| dc.subject | Non-profit organizations | pt_PT |
| dc.subject | Employees | pt_PT |
| dc.subject | Performance | pt_PT |
| dc.subject | Employees performance | pt_PT |
| dc.subject | Internal Marketing | pt_PT |
| dc.subject | Non-profit sector | pt_PT |
| dc.subject | Employee Performance Appraisal | pt_PT |
| dc.subject | Employee performance evaluation | pt_PT |
| dc.subject | External Marketing | pt_PT |
| dc.title | Effectiveness of internal marketing on employee performance in social economy organizations | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Santarém | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Dissertação de Mestrado | pt_PT |