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Effectiveness of internal marketing on employee performance in social economy organizations
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Autores
Orientador(es)
Resumo(s)
This study focuses on and analyses internal marketing procedures, their impact on
employee performance and, furthermore, which internal marketing concepts are used in
non-profit organizations in Libya.
Internal marketing in non-profit organizations has gained relevance in the past few decades,
which made the study of internal marketing more popular amongst researchers and
authors, particularly after the emergence of the knowledge of the role it plays in employee
performance and its impact on beneficiary satisfaction.
Due to the existing limited number of studies which take on the relations between the
aforementioned variables as their focal point, which are all the more insufficient if Libya
is placed as the region of study, the researcher aimed to address these concerns. This
study has taken on internal marketing and employee performance from theoretical and
practical aspects.
In the practical aspect of the study, a sample of non-profit organizations was selected to
study. A questionnaire form was delivered as the main source to collect data from
employees who are working in two NGOs. Several conclusions arose through the results of this questionnaire:
- There is a statistical relation between internal marketing and employee performance.
- There is no statistical relation between dissemination of marketing information to
employees and employee performance.
Additionally, this study came with several recommendations to the non-profit
organizations that were studied in this study sample.
Descrição
Dissertação, Mestrado, Gestão de Organizações de Economia Social, Instituto Politécnico de Santarém, Escola Superior de Gestão e Tecnologia, 2019
Palavras-chave
NGO Non-profit organizations Employees Performance Employees performance Internal Marketing Non-profit sector Employee Performance Appraisal Employee performance evaluation External Marketing
Contexto Educativo
Citação
Elgaed, M. (2019).Effectiveness of internal marketing on employee performance in social economy organizations (Mestrado). Escola Superior de Gestão e Tecnologia, Santarém. Disponível na WWW em:<http://hdl.handle.net/10400.15/2706>