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Fundraising:uma estratégia das instituições particulares de solidariedade social-os casos da ABEP, ADESBA e APPDA-Leiria
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Advisor(s)
Abstract(s)
A dissertação aqui apresentada tem como tema o “Fundraising”, enquanto estratégia das Instituições Particulares de Solidariedade Social (IPSS), tendo como objetivo geral de investigação “Analisar as estratégias de Fundraising nas IPSS: ABEP, ADESBA e APPDA-Leiria”.
É pertinente aprofundar os conhecimentos e a importância do Fundraising, visto que as verbas pagas pelos utentes e pelas entidades públicas não garantem a continuidade da exploração das IPSS.
A investigação foi realizada, com recurso a inquéritos por questionário efetuados aos representantes das instituições estudadas e à análise dos Relatórios de Atividades e Contas / Demonstrações Financeiras das IPSS, referentes ao período compreendido entre 2014 e 2021.
Os resultados obtidos revelam que existe Fundraising nas instituições analisadas, tendo um impacto positivo nos seus resultados, apesar de não possuírem um fundraiser a tempo inteiro.
Face ao exposto, é possível afirmar que o Fundraising é uma estratégia viável para fazer face às dificuldades financeiras das referidas associações.
This dissertation presented here has as it´s theme the “Fundraising”, as a strategy of Private Institutions of Social Solidarity and it´s main objective “Analyzing Fundraising strategies in the Private Institutions of Social Solidarity: ABEP, ADESBA and APPDA-Leiria”. It is pertinent to deepen the knowledge and importance of Fundraising for the financial sustainability of the Private Institutions of Social Solidarity, given that the financial values paid by users and public entities do not guarantee the continuity of the exploitation of the organizations. The investigation was carried out, using questionnaire surveys answered by representatives of the institutions studied and the analysis of the Activity Reports and Accounts / Financial Statements of the Private Institutions of Social Solidarity, referring to the period between 2014 and 2021. The results obtained reveal that there is Fundraising in the analyzed institutions, having a positive impact on their financial results, despite not having a full-time fundraiser. In view of the above, it is possible to state that Fundraising is a viable strategy to face the financial difficulties of these associations.
This dissertation presented here has as it´s theme the “Fundraising”, as a strategy of Private Institutions of Social Solidarity and it´s main objective “Analyzing Fundraising strategies in the Private Institutions of Social Solidarity: ABEP, ADESBA and APPDA-Leiria”. It is pertinent to deepen the knowledge and importance of Fundraising for the financial sustainability of the Private Institutions of Social Solidarity, given that the financial values paid by users and public entities do not guarantee the continuity of the exploitation of the organizations. The investigation was carried out, using questionnaire surveys answered by representatives of the institutions studied and the analysis of the Activity Reports and Accounts / Financial Statements of the Private Institutions of Social Solidarity, referring to the period between 2014 and 2021. The results obtained reveal that there is Fundraising in the analyzed institutions, having a positive impact on their financial results, despite not having a full-time fundraiser. In view of the above, it is possible to state that Fundraising is a viable strategy to face the financial difficulties of these associations.
Description
Dissertação, Mestrado, Gestão de Organizações de Economia Social, Instituto Politécnico de Santarém, Escola Superior de Gestão e Tecnologia, 2024
Keywords
Fundraising Instituições Particulares de Solidariedade Social Sustentabilidade Financeira Economia Social Fundraising Private Institutions of Social Solidarity Financial Sustainability Social Economy
Citation
Pereira, H. (2024). Fundraising : uma estratégia das instituições particulares de solidariedade social : os casos da ABEP, ADESBA E APPDA-LEIRIA (Mestrado). Escola Superior de Gestão e Tecnologia, Santarém. Disponível na WWW em:<http://hdl.handle.net/10400.15/4789>