Loading...
2 results
Search Results
Now showing 1 - 2 of 2
- A Social Business Model for Active Ageing:The Case of the Volto Já ProjectPublication . Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João; Barradas, Luís Cláudio; Amaral, Marta; Rodrigues, Ana; São João, Ricardo; Santos, Cristina; Passarinho, Aldo; Ferreira, Maria ReginaThis paper presents the social business model of the VOLTO JÁ Project. The project aims to implement a senior social exchange programme in social economy organisations, seeking to promote tourism experiences for the elderly and highlighting active ageing. The business model is based on the sharing of resources to enhance the value proposition and will be supported by an information and communication technologies (ICT) platform. This research followed a two-phase data collection process. In the first phase, two focus groups were conducted with the participation of six social economy organisations (represented by their respective technical director) and ten academics. The goal in this phase was to understand the conditions they can offer and their willingness to have elderly people in the social exchange programme, and to develop key inputs for the social business model design. The model was built on the premise that the creation of social value is based on the sharing of existing resources. In the second phase, a third focus group was conducted with the participation of six social economy organisations (represented by ten professionals) and five academics. In this phase the aim was to validate the business model with relevant stakeholders.
- Volto Já – Senior Exchange Program: From Idea to ImplementationPublication . Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João António Marujo do; Barradas, Luís Cláudio; São João, Ricardo; Ferreira, Maria Regina; Passarinho, Aldo; Rodrigues, Ana Isabel; Amaral, Marta Isabel Casteleiro; Santos, CristinaPurpose: The general aim of Volto Já was the operationalisation of a Social Senior Exchange Programme between Social Economy Organisations that promotes cultural, touristic, and artistic experiences. Volto Já developed a set of actions with a direct impact on seniors’ active ageing and social inclusion. The programme was developed between August 24, 2018 and February 23, 2021. This paper aims to present the main outputs of the programme. Method: The Volto Já is an applied project. To test it, a proof of concept was developed with the participation of six Social Economy Organisations and 24 elderly people. Findings: The main outputs of Volto Já were: (a) a social tourism business model in the Social Economy sector, for elderly people, notably those institutionalised in senior citizens’ homes or nursing homes; (b) the implementation of a business model through a network of Social Economy Organisations that guarantees the exchange of services in the Alentejo region; (c) the stimulation of active ageing and preventing social exclusion, and endorsing the social inclusion of the elderly in the Alentejo region; (d) the implementation of an ICT platform and a mobile application to manage the registration of Social Economy Organisations, which presents the offers of available exchange services, provides access to organisations and experiences in the senior social tourism area, specifically designed for Social Economy Organisations and their users; (e) the improvement of the quality of life of elderly people (e.g., well-being, life satisfaction, happiness, etc.). Originality/value: A community network was created to effectively address and prevent social exclusion and promote senior mobility, using social tourism and recreational activities as a facilitator. The proof of concept enabled the testing of the social business model and the acquisition of new insights into the process associated with senior exchanges.