Percorrer por autor "Recuero Virto, Nuria"
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- Determinants of Residents’ Word-of-Mouth Behaviour and Support for TourismPublication . Blasco López, Maria Francisca; Recuero Virto, Nuria; Figueiredo, JoséThis research explores residents’ support for tourism by introducing—for the first time—the variable of residents’ word-of-mouth intention. The tested model proposes that residents’ support for tourism is influenced by residents’ word-of-mouth and tourism benefits; the model also examines the impacts of community attachment and community involvement on the benefits of tourism. The relationship between tourism benefits and residents’ word-of-mouth is the most significant indication of the tested model, followed by the linkage between tourism benefits and support for tourism. Besides this, the positive and significant effect of residents’ word-of-mouth on their support for tourism has been proven. The results stress the need for increased focus on the benefits of tourism by increasing community attachment, as they reveal that more attached residents lead to more positive perceptions of the benefits of tourism, consequently having a higher effect on their word-of-mouth intention and support for tourism.
- Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic MuseumPublication . Recuero Virto, Nuria; Gomez Punzón, Jonatan; Blasco López, Maria Francisca; Figueiredo, José AntónioDespite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.