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Adding value to bank branch performance evaluation using cognitive maps and MCDA:a case study

2011Journal article Restricted access
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dc.contributor.authorFerreira, Fernando A. F.
dc.contributor.authorSantos, S. P.
dc.contributor.authorRodrigues, P. M. M.
dc.date.accessioned2020-07-15T08:52:25Z
dc.date.available2020-07-15T08:52:25Z
dc.date.issued2011
dc.description.abstractBank branch performance evaluation is a difficult endeavour. Some of the main reasons for this difficulty are the complexity inherent in the variety of aspects considered in the evaluation, and the multiple and conflicting interests of the different stakeholders involved. In this paper, we show how cognitive mapping and measuring attractiveness by a categorical-based evaluation technique can be used to support the evaluation of bank branches through the development of multidimensional performance evaluation systems, and to deal explicitly with the trade-offs between the different dimensions of performance and interests of different stakeholders. A case study is discussed where these techniques are used in a constructive way, making the learning activity easier and introducing transparency in the decision-making process. The strengths and weaknesses of the integrated use of these two operational research techniques in this context are also discussed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFerreira, F. A. F., Santos, S. P., & Rodrigues, P. M. M. (2011). Adding value to bank branch performance evaluation using cognitive maps and MCDA : a case study. Journal of the Operational Research Society, 62(7), 1320–1333. doi: 10.1057/jors.2010.111pt_PT
dc.identifier.doi10.1057/jors.2010.111pt_PT
dc.identifier.issn0160-5682
dc.identifier.issn1476-9360
dc.identifier.urihttp://hdl.handle.net/10400.15/2988
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francispt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1057/jors.2010.111pt_PT
dc.subjectBank branchespt_PT
dc.subjectCognitive mappingpt_PT
dc.subjectMCDApt_PT
dc.subjectPerformance evaluationpt_PT
dc.titleAdding value to bank branch performance evaluation using cognitive maps and MCDA:a case studypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1333pt_PT
oaire.citation.issue7pt_PT
oaire.citation.startPage1320pt_PT
oaire.citation.titleJournal of the Operational Research Societypt_PT
oaire.citation.volume62pt_PT
person.familyNameFerreira
person.givenNameFernando
person.identifier.orcid0000-0001-5208-9084
person.identifier.scopus-author-id37115389700
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication50406dd4-189d-4920-891f-2eeae2686b18
relation.isAuthorOfPublication.latestForDiscovery50406dd4-189d-4920-891f-2eeae2686b18

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