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Demand impact for prices ending with “9” and “0” in online and offline consumer goods retail trade channels

2020Journal article Open access
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dc.contributor.authorLopez-Pastor, Marcial
dc.contributor.authorGarcia-Madariaga, Jesus
dc.contributor.authorSanchez, Joaquin
dc.contributor.authorFigueiredo, José
dc.date.accessioned2020-12-02T10:33:59Z
dc.date.available2020-12-02T10:33:59Z
dc.date.issued2020
dc.description.abstractStudies on demand impact for 9-ending and rounded prices have so far offered controversial results, with hardly any research focusing on their effect on online commerce or in a multichannel sales context. Our study aims to fill this gap by analyzing the conditions that influence the strategy behind setting such type of pricing in the multichannel retail business of fast-moving consumer goods (FMCG). To test the formulated hypotheses, scanner data from FMCG retailers are used. In addition to “demand” and “price”, “promotion communication”, “retailer type” and “price level” are included as moderators between 9-ending, rounded prices and demand. The results aim to provide, both in the academic and business fields, systematic findings of pricing relationships between online and offline channels which contribute to a better management strategy for “9-ending” and “rounded” prices.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationLópez-Pastor, M. , García-Madariaga, J., Sánchez, J. & Figueiredo, J. (2020). Demand impact for prices ending with “9” and “0” in online and offline consumer goods retail trade channels. International Review of Management and Marketing, 10(6), 58-78. doi: 10.32479/irmm.10683pt_PT
dc.identifier.doi10.32479/irmm.10683pt_PT
dc.identifier.issn2146-4405
dc.identifier.urihttp://hdl.handle.net/10400.15/3117
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEconjournalspt_PT
dc.relation.publisherversionhttps://econjournals.com/index.php/irmm/article/view/10683/pdfpt_PT
dc.subjectPricespt_PT
dc.subject9-ending Pricespt_PT
dc.subjectRounded Pricespt_PT
dc.subjectE-Commercept_PT
dc.titleDemand impact for prices ending with “9” and “0” in online and offline consumer goods retail trade channelspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceMersin, Turkeypt_PT
oaire.citation.endPage78pt_PT
oaire.citation.issue6pt_PT
oaire.citation.startPage58pt_PT
oaire.citation.titleInternational Review of Management and Marketingpt_PT
oaire.citation.volume10pt_PT
person.familyNameFigueiredo
person.givenNameJose Antonio
person.identifier.ciencia-idA610-66A9-C607
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication1770f254-63fd-40f6-8cf3-e797939a5b94
relation.isAuthorOfPublication.latestForDiscovery1770f254-63fd-40f6-8cf3-e797939a5b94

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