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Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum

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dc.contributor.authorRecuero Virto, Nuria
dc.contributor.authorGomez Punzón, Jonatan
dc.contributor.authorBlasco López, Maria Francisca
dc.contributor.authorFigueiredo, José António
dc.date.accessioned2019-05-13T08:57:26Z
dc.date.available2019-05-13T08:57:26Z
dc.date.issued2019
dc.description.abstractDespite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRecuero Virto, N., Gomez Punzón, J., Blasco López, M. F. & Figueiredo. J. A. (2019). Perceived relationship investment as a driver of loyalty : the case of Conimbriga Monographic Museum. Journal of Destination Marketing & Management, 11 (23-31). doi: 10.1016/j.jdmm.2018.11.001pt_PT
dc.identifier.doi10.1016/j.jdmm.2018.11.001pt_PT
dc.identifier.issn2212-571X
dc.identifier.urihttp://hdl.handle.net/10400.15/2547
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S2212571X18300702pt_PT
dc.subjectMulti-group analysispt_PT
dc.subjectConveniencept_PT
dc.subjectAccess Benefitpt_PT
dc.subjectPerceived relationship investmentpt_PT
dc.subjectLoyaltypt_PT
dc.titlePerceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museumpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage31pt_PT
oaire.citation.startPage23pt_PT
oaire.citation.titleJournal of Destination Marketing & Managementpt_PT
oaire.citation.volume11pt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT

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