Browsing by Issue Date, starting with "2020-04-18"
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- From fans to buyers: antecedents of sponsor's products purchase intentionPublication . Silva, A.; Verissimo, Jose Manuel CristovaoPurpose – This study aims to explore the indirect and direct effect of perceived congruence between fans’ identification with a team and the intention to buy sponsor’s products. The level of perceived congruence between the sponsor and the sports team, as well as fans’ attitude toward the sponsor and their purchase intention toward products from the sponsoring company are analyzed. Design/methodology/approach – A sample of 2,647 football fans who support two well-known Portuguese professional football teams completed a questionnaire. Structural equation modeling with multigroup analysis was carried out to test the model and the hypotheses. Findings – Team identification has an effect on perceived congruence, on attitude toward sponsors and on intention to buy. The results also show the positive direct and indirect effects of both perceived congruence on attitude toward the sponsoring company and on purchase intention of sponsors’ products. However, neither congruence nor attitude show significant results on purchase intention. Originality/value – This study departs from previous studies, in that it investigates the direct and indirect (i.e. mediated) effects of perceived congruence. Firstly, it analyzes the mediating effect of perceived congruence between team identification and purchase intentions. Secondly, it explores the mediating effect of perceived congruence between team identification and attitude toward the sponsor.
- Motivation in sport and exercise: a comparison between the BRSQ and BREQPublication . Rodrigues, Filipe; Macedo, R.; Teixeira, Diogo S.; Cid, Luis; Monteiro, DiogoThis study aimed to test whether the Behavioral Regulation in Sport Questionnaire and the Behavioral Regulation in Exercise Questionnaire can measure the same constructs in an equivalent manner. Advanced statistical procedures were used to examine if these scales could be interchangeably applied to the sport and the exercise context. In total, 2256 individuals (athletes = 1099; exercisers = 1157) completed translated and validated questionnaires measuring all types of motivation based on Self-Determination Theory. Several measurement models were tested, such as confirmatory factor models, exploratory structural equation models, and bifactor specifications. The exploratory structural equation modelling approach provided the best fit to the data in both groups. Multigroup analysis was performed within samples and between athletes and exercisers. Measurement model invariance was confirmed between samples from the same context; however, it did not achieve equivalence between scales. We hope this examination of context invariance analysis using specific validated scales can further help advance conceptual understanding of the measurement in sport and exercise.