Browsing by Author "Vivas, Carla"
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- Management, Technology and Tourism: Social Value CreationPublication . Leal, Susana; Nascimento, João António Marujo do; Vivas, Carla; Barradas, Luís Cláudio; Bernardes De Oliveira, Sandra MargaridaThe 1st International Conference on Management, Technology, and Tourism: Social Value Creation (ICOMTT2020), which took place on 6 and 7 of February, 2020, emerged as an outcome of the Volto Já Project - Senior Exchange Program, developed by Instituto Politécnico de Santarém, Instituto Politécnico de Beja, and Santa Casa da Misericórdia de Santarém. During those two days, the ICOMTT2020 provided an opportunity for national and international researchers, academics, experts, entrepreneurs, and community leaders, to exchange and share their experiences, results and deepen the debate on social value creation. Value creation is a cornerstone of corporate sustainability, but it is not enough. The challenges of the next decades require a change in the dominant paradigm for the creation of social value that is the guarantee of the regions' sustainability. This paradigm shift will be analysed and debated thoroughly according to the major areas of ICOMTT2020: Management, Technology, and Tourism. This e-book presents diverse articles, all outputs from the Volto Já project and ICOMTT2020. The first article, entitled Volto Já - Senior Exchange Program: From idea to implementation, aims to present the main outputs of the Volto Já project. In this article, the authors organize the results obtained in the project around the three areas, management, technology, and tourism, with special emphasis on the participation of 24 seniors and six social economy organizations in the test of senior exchanges. The second article, entitled The role of social tourism in the satisfaction of elderly customers: the case of the Volto Já project, seeks to capture the perceived value given by the elderly to participation in social tourism programmes, and the link between the social tourism experience and their satisfaction as customers of social welfare services. The third article, entitled Industry 4.0 and Knowledge Management practices, has as main objective to highlight the role of the technologies that support Industry 4.0 in facilitating the knowledge management process. The article outlines how Industry 4.0’s components are useful to overcome several stages of the process and improve the performance of the organization. The fourth article, entitled A systematic literature review of the quality of working life and employee outcomes, presents a systematic literature review regarding the consequences of quality of working life. The results show how a higher level of quality of life at work can improve several relevant employee outcomes at work. Organizational commitment was found to be the most relevant employee outcome. Other core outcomes are job satisfaction, turnover intention, and burnout. The fifth article, entitled Comparison of the level of disclosure of elements of statement of financial position of the PSI-20 entities, aims to analyse the levels of disclosure of the components of the statement of financial position following International Accounting Standard 1, through the compliance indices found for the companies of the Portuguese Stock Index (PSI 20). The sixth and final article, entitled Youth's education for social entrepreneurship: Outcomes and pitfalls of an applied project, aims to analyse the impact of an educational project aiming to create social value through governance mentoring. The project consisted of designing an original programme for the curricular unit “Citizenship and Development” and applied it to a Portuguese group of students enrolled in a school of basic education. Social value creation can be achieved in various ways, mainly by integrating contributions from different scientific areas, such as management, technology, and tourism. In this e-book three of the articles show how to increase social value through applied projects. In this context, the role of the Volto Já project is highlighted, not only for proposing a social business model, but also for contributing to active ageing, reducing social inequalities, and improving the quality of life of the elderly.
- Media design in the strategy of emotional relationship with elderly people: Case study – “Volto Já” projectPublication . Passarinho, Aldo; Santos, Cristina; Oliveira, Sandra; Leal, Susana; Vivas, Carla; Alves, A.This article reports a case study through the description of the communication process and definition of graphic identity, production, and broadcast media made for the multidisciplinary scope of a project ("VOLTO JÁ" project) for an elderly audience. The project VOLTO JÁ aims to implement a senior social exchange program in social economy organizations, seeking to promote tourism experiences for the elderly and highlighting active aging. The business model was based on the sharing of resources to enhance the value proposition and will be supported by an information and communication technologies (ICT) platform. The project, financed under the FCT program: Scientific Research and Technological Development Projects (2016), was completed in February 2021, involving a multidisciplinary team, with different skills, to achieve the objectives initially stipulated, highlighting four areas of knowledge that were fundamental to its success, namely, the areas of Management, Tourism, Computer Engineering, and Design. A research and development team from two polytechnics higher education institutions (Polytechnic Institute of Santarém and Polytechnic Institute of Beja) also had a Social Economy Organization, the Santa Casa da Misericórdia de Santarém as a partner. In this article, we will focus on the work done by the team responsible for the Design and Communication of the project belonging to the Polytechnic Institute of Beja. Thus, the research carried out within the scope of VOLTO JÁ intending to validate a business model proposal based on a service provided by an online technological platform, which promotes: in a first phase, contact between residential structures for the elderly; and, in a second phase, the mobility of the institutionalized elderly according to tourist packages provided by the platform, led us to the need to problematize the communication strategy and the means to be used in the relationship with target audience and all stakeholders. According to the business model validation methodology adopted by the team, namely the Business Model Canvas proposed by Osterwalder & Pigneur (2010), we start from the problematics: 1- How to create and maintain the relationship and the level of involvement of all stakeholders involved with the service offered by the platform? In this case, a platform that allows contact between the residential structures for the elderly, it facilitates the planning of tourist packages, as well as the programming of the mobility of the elderly; 2 - What are the aspects to be taken into account in a communication more oriented to a more senior public, aiming to define aesthetic, cognitive, but also emotional factors? In this way, the team established the main objectives to be achieved, taking into account the project’s characterization: a) to define the communication plan; b) to implement the communication channels that would activate the project simultaneously with its validation; c) to define a graphic identity for effective communication, adaptable to various communication materials required for project development and dissemination; d) to implement digital communication channels and the production of content that would simultaneously allow the involvement of the “elderly” and those responsible for the institutions; e) to schedule web marketing campaigns to activate the project, and consequently, the respective validation through the collection of metrics appropriate to verify the interest in the project/platform; f) to define an user interface and user experience design of the software platform enabling social economy institutions to join senior exchange program, seeking to continue the graphic identity created for the project. The research took on an exploratory case study based on the VOLTO JÁ project, ensuring the validity of the research construct by adopting different sources of chained evidence. We propose to present activities’ outcomes trying to answer the anticipated objectives, through a methodology based on literature review in Communication and in Design fields. Thus, the study was based on a project methodology in design and in the guidelines for the applicability of the design thinking method, based on the recommendations of the Design Council and Interaction Design Foundation. The Design Council describes the design process in five stages and considers that all designers must comply with them when carrying out a project (first steps, research, planning, communication, and implementation), in order to determine, in an initial phase, the design problem and then research the needs that are implied, always bearing in mind the user and its behaviors and, thus, give an effective and reasoned answer at the end of the whole process (Visocky O'Grady & Visocky O'Grady, 2006). The creation of the graphic identity and the brand VOLTO JÁ followed the guidelines of Budelmann et al. (2010), Gomez-Palacio, & Vit (2009), Lupton (2011), and Olins (2010), but also some pertinent reflections highlighted by Norman (2004), oriented to the levels of emotional processing and Design strategies. A communication strategy more oriented to the target audience followed some guidelines previously defined by some authors, such as Silva et al. (2015), by giving Facebook a social support environment for the elderly. Literature review and empirical knowledge allowed the creation of quantitative data collection protocols which analysis ensured the reliability of the case study and its transferability. A web-based service implementation, with a value proposition aimed at promoting a business model in the field of senior tourism, requires the study of the digital communication strategy appropriate to the growing involvement of the target audience in the service development. Adopting appropriate metrics to assess the effectiveness of digital communication strategy also provides data for the development and validation of the business model. Consequently, it is intended to demonstrate activities carried out and that were put into practice, responding to the main objectives and challenges of the project, taking into account its specific target audience and stakeholders. We tried to focus on the fact that design and communication can be channels to promote social interaction. Through this case study and applying a user-centered strategy, we seek to contribute with particular solutions that can be applied in future projects in the social tourism area.
- A medição do impacto do turismo social na qualidade de vida dos idosos:o caso do projeto Volto JáPublication . Leal, Susana; Bernardes De Oliveira, Sandra Margarida; Vivas, Carla; Barradas, Luís Cláudio; Nascimento, João António Marujo doIntrodução: O projeto Volto Já é um programa de intercâmbio sénior no âmbito do turismo social. Um dos seus objetivos (Oliveira et al., 2019) é melhorar a qualidade de vida dos idosos e promover o seu envelhecimento ativo (e.g., aumentar o bem-estar, a satisfação com a vida, a alegria, entre outros fatores). Objetivo: Esta investigação visa: (a) explorar a forma de como a qualidade de vida pode ser medida no contexto do referido projeto e (b) avaliar, para as medidas selecionadas, a evolução dos indicadores numa amostra de seniores que tenham participado em programas de turismo social. Metodologia: Desenvolveu-se um estudo quasi-experimental sem grupo de controlo numa amostra de 23 seniores (idade média de 78,6 anos, DP: 10,4). A medição do impacto do projeto Volto Já foi concretizada através das seguintes escalas: (a) qualidade de vida (Power, 2003); (b) satisfação com a vida (Diener, 1985); (c) item de felicidade; e (d) bem-estar emocional (European Social Survey, citado por Michaelson et al., 2009). Todas as medidas foram aplicadas antes e depois da participação dos seniores no programa de turismo social. Resultados: Os resultados antes e depois da participação no programa foram avaliados através do teste de Wilcoxon para amostras emparelhadas. Os resultados sugerem que apesar de se observar melhorias nos indicadores, não há diferenças estatisticamente significativas na qualidade de vida dos seniores (Z=139,0; p=0,68), na satisfação com a vida (Z=168.5; p=0,065) e na alegria (Z=112,5; p=0,775). Verifica-se, porém, uma diferença positiva, e estatisticamente significativa, no bem-estar emocional (Z=172,5; p=0,046). Conclusão: A participação dos idosos nas atividades de turismo social revelou um impacto positivo no seu bem-estar emocional. É provável que estas atividades contribuam para o desenvolvimento de emoções positivas que, por sua vez, contribuem para maior bem-estar emocional (Fredrickson & Joiner, 2002). As relações não significativas encontradas podem dever-se a: (a) curta duração da mobilidade, (b) aumento da consciência dos seniores, pela participação na experiência, aumentando a sua exigência quanto às escalas medidas. Relevância para a academia ou implicações nas políticas: A medição é fundamental para melhor compreender e gerir o impacto que a participação dos seniores em atividades turísticas tem nalguns aspetos da sua vida, em particular na sua qualidade de vida. Os resultados também podem contribuir para ajustar o modelo de negócio do projeto.
- Pregnancy in times of COVID-19 pandemic:quality and safety of health care during pregnancy carePublication . Gens, Felisbela; Ferreira, Quirina; Vivas, CarlaThe current COVID-19 pandemic situation makes the whole health care delivery environment more demanding and uncertain, creating in organizations the need to redefine strategies to meet new challenges and people's needs. In the field of maternal health, specific circuits and procedures have been ensured for all pregnant women in order to prevent or reduce the risk of infection by SARS-CoV-2. This study aims to determine the level of quality of health care during pregnancy and to assess the satisfaction of pregnant women with regard to maternal health care provided in the current context of the COVID-19 pandemic. This is a quantitative, observational, analytical study, whose sample includes pregnant women aged 36 weeks and over. The information was collected between November and December 2020, through the application of a survey encompassing the Quality of Parental Care Questionnaire (Sword, Heaman and the QPCQ Research Team, 2013 translated and validated for the Portuguese population by Rodrigues, 2017), clinical, socio-demographic and access and security variables related to the current COVID-19 pandemic. The results obtained project a positive relationship between the level of satisfaction of pregnant women and the perception of the level of quality of prenatal care in all dimensions of the instrument. In the specificities related to access and safety in the current COVID-19 pandemic, teleconsultation presents itself as an important tool in prenatal education and accessibility to health care during pregnancy care. A model of pregnancy care that encompasses telehealth becomes indispensable to meet the needs created by the COVID-19 pandemic, improving flexibility, access and proximity to maternal health care.
- Value mapping as a spill-over tool to enhance value in the context of social economy organizationsPublication . Vivas, Carla; Oliveira, Sandra; Leal, Susana; Nascimento, João; Barradas, Luís CS