| dc.contributor.author | Rodrigues, Dario | |
| dc.date.accessioned | 2022-04-08T08:52:58Z | |
| dc.date.available | 2022-04-08T08:52:58Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | This chapter discusses the impact on the marketing-mix due to the confluence of the internet of things and the internet of value which seems to be made possible by the blockchain technology. This “perfect storm” induces a vortex of reliability and business trust between people (“peer-to-peer”) and machines (“bot-to-bot”), without the traditional need of third parties to ensure confidence in a negotiation. This implies innovative business practices and self-executing contracts that will take place in a more decentralized and trustworthy environment, speeding up the metamorphosis of the four marketing-mix elements in such a way that marketers will have to deal with a “product” that is always in a “beta-version”; a dynamic “price” that initially has to be free; an atomized “promotion” of reliable messages found by costumers (not the opposite); and a new virtual secure “place,” which is made possible due to augmented reality and blockchain. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Rodrigues, Dario (2021). Marketing-Mix metamorphosis and new trusted business practices. In C. Martins & P. Rodrigues (Eds.), Competitive drivers for improving future business performance (Cap. 4, pp. 44-66). Hershey, PA: IGI Global. doi: 10.4018/978-1-7998-1843-4.ch004 | pt_PT |
| dc.identifier.doi | 10.4018/978-1-7998-1843-4.ch004 | pt_PT |
| dc.identifier.isbn | 978-1-79-981843-4 | |
| dc.identifier.uri | http://hdl.handle.net/10400.15/3933 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | IGI Global | pt_PT |
| dc.relation.publisherversion | https://www.igi-global.com/book/competitive-drivers-improving-future-business/234498 | pt_PT |
| dc.subject | Marketing-Mix | pt_PT |
| dc.subject | Internet of things | pt_PT |
| dc.subject | Internet of value | pt_PT |
| dc.subject | Blockchain technology | pt_PT |
| dc.title | Marketing-Mix metamorphosis and new trusted business practices | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 66 | pt_PT |
| oaire.citation.startPage | 46 | pt_PT |
| oaire.citation.title | Competitive drivers for improving future business performance | pt_PT |
| person.familyName | Felix de Oliveira Rodrigues | |
| person.givenName | Dario Elias | |
| person.identifier.ciencia-id | FF11-D49A-29C1 | |
| person.identifier.orcid | 0000-0002-2817-5115 | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | 4e9bd48c-4dba-4a3e-8570-5a4052be1cfb | |
| relation.isAuthorOfPublication.latestForDiscovery | 4e9bd48c-4dba-4a3e-8570-5a4052be1cfb |
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