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A multiple criteria framework to evaluate bank branch potencial attractiveness

2012Journal article Restricted access
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dc.contributor.authorFerreira, Fernando A. F.
dc.contributor.authorSpahr, Ronald W.
dc.contributor.authorSantos, Sérgio P.
dc.contributor.authorRodrigues, Paulo M. M.
dc.date.accessioned2020-07-14T10:34:04Z
dc.date.available2020-07-14T10:34:04Z
dc.date.issued2012
dc.description.abstractRemarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches' potential profitability and attractiveness, such as: location features, trade area characteristics and facilities management. Based on the integrated use of cognitive maps and multiple criteria decision analysis, we propose a framework that adds value to the way that potential attractiveness criteria to assess bank branches are selected and to the way that the trade-offs among those criteria are obtained. This framework is the result of a process involving several directors from the five largest banks operating in Portugal, and follows a constructivist approach. Our findings suggest that the use of cognitive maps systematically identifies previously omitted criteria that may assess potential attractiveness. The use of multiple criteria techniques clarify and add transparency to the way trade-offs are dealt with. Advantages and disadvantages of the proposed framework are also discussed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFerreira, F. A. F., Spahr, R. W., Santos, S. P., & Rodrigues, P. M. M. (2012). A Multiple Criteria Framework to Evaluate Bank Branch Potential Attractiveness. International Journal of Strategic Property Management, 16(3), 254–276. doi: 10.3846/1648715X.2012.707629pt_PT
dc.identifier.doi10.3846/1648715X.2012.707629pt_PT
dc.identifier.issn1648-715X
dc.identifier.issn1648-9179
dc.identifier.urihttp://hdl.handle.net/10400.15/2984
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherRoutledgept_PT
dc.relation.publisherversionhttps://journals.vgtu.lt/index.php/IJSPM/article/view/4857pt_PT
dc.subjectBank branchpt_PT
dc.subjectCognitive mapspt_PT
dc.subjectLocation and facilities managementpt_PT
dc.subjectMCDApt_PT
dc.subjectPotential attractivenesspt_PT
dc.titleA multiple criteria framework to evaluate bank branch potencial attractivenesspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage276pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage254pt_PT
oaire.citation.titleInternational Journal of Strategic Property Managementpt_PT
oaire.citation.volume16pt_PT
person.familyNameFerreira
person.givenNameFernando
person.identifier.orcid0000-0001-5208-9084
person.identifier.scopus-author-id37115389700
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication50406dd4-189d-4920-891f-2eeae2686b18
relation.isAuthorOfPublication.latestForDiscovery50406dd4-189d-4920-891f-2eeae2686b18

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