Repository logo
 
Publication

Trends and future research in electronic marketing:a bibliometric analysis of twenty years

2021Journal article Open access
Simple item page
dc.contributor.authorGao, Peng
dc.contributor.authorMeng, Fanchen
dc.contributor.authorMata, Mário Nuno
dc.contributor.authorMartins, José Moleiro
dc.contributor.authorIqbal, Shahid
dc.contributor.authorCorreia, Anabela Batista
dc.contributor.authorDantas, Rui Miguel
dc.contributor.authorWaheed, Abdul
dc.contributor.authorXavier Rita, João
dc.contributor.authorFarrukh, Muhammad
dc.date.accessioned2021-07-02T10:08:01Z
dc.date.available2021-07-02T10:08:01Z
dc.date.issued2021
dc.description.abstractElectronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., et al. (2021). Trends and future research in electronic marketing : a bibliometric analysis of twenty years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. doi.:10.3390/jtaer16050094pt_PT
dc.identifier.doi10.3390/jtaer16050094pt_PT
dc.identifier.issn0718-1876
dc.identifier.urihttp://hdl.handle.net/10400.15/3511
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation.publisherversionhttps://www.mdpi.com/0718-1876/16/5/94pt_PT
dc.subjectElectronic marketingpt_PT
dc.subjectBibliometric analysispt_PT
dc.subjectCo-occurrencept_PT
dc.subjectBibliographic couplingpt_PT
dc.titleTrends and future research in electronic marketing:a bibliometric analysis of twenty yearspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1679pt_PT
oaire.citation.issue5pt_PT
oaire.citation.startPage1667pt_PT
oaire.citation.titleJournal of Theoretical and Applied Electronic Commerce Researchpt_PT
oaire.citation.volume16pt_PT
person.familyNameMata
person.givenNameMário Nuno
person.identifier1403614
person.identifier.ciencia-idFA13-1761-4192
person.identifier.orcid0000-0003-1765-4273
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationda64bac4-a291-4dce-a167-d33ef827bce3
relation.isAuthorOfPublication.latestForDiscoveryda64bac4-a291-4dce-a167-d33ef827bce3

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mario_Mata_JTAECR_2021.pdf
Size:
1.48 MB
Format:
Adobe Portable Document Format
Download

Collections