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- Volto Já – Senior Exchange Program: From Idea to ImplementationPublication . Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João António Marujo do; Barradas, Luís Cláudio; São João, Ricardo; Ferreira, Maria Regina; Passarinho, Aldo; Rodrigues, Ana Isabel; Amaral, Marta Isabel Casteleiro; Santos, CristinaPurpose: The general aim of Volto Já was the operationalisation of a Social Senior Exchange Programme between Social Economy Organisations that promotes cultural, touristic, and artistic experiences. Volto Já developed a set of actions with a direct impact on seniors’ active ageing and social inclusion. The programme was developed between August 24, 2018 and February 23, 2021. This paper aims to present the main outputs of the programme. Method: The Volto Já is an applied project. To test it, a proof of concept was developed with the participation of six Social Economy Organisations and 24 elderly people. Findings: The main outputs of Volto Já were: (a) a social tourism business model in the Social Economy sector, for elderly people, notably those institutionalised in senior citizens’ homes or nursing homes; (b) the implementation of a business model through a network of Social Economy Organisations that guarantees the exchange of services in the Alentejo region; (c) the stimulation of active ageing and preventing social exclusion, and endorsing the social inclusion of the elderly in the Alentejo region; (d) the implementation of an ICT platform and a mobile application to manage the registration of Social Economy Organisations, which presents the offers of available exchange services, provides access to organisations and experiences in the senior social tourism area, specifically designed for Social Economy Organisations and their users; (e) the improvement of the quality of life of elderly people (e.g., well-being, life satisfaction, happiness, etc.). Originality/value: A community network was created to effectively address and prevent social exclusion and promote senior mobility, using social tourism and recreational activities as a facilitator. The proof of concept enabled the testing of the social business model and the acquisition of new insights into the process associated with senior exchanges.