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- Getting Started MOOC Project for EnterprisesPublication . Castelo, Micael; Martins, Luís; Ribeiro, Jorge; Samartinho, JoãoOur MOOC model emphasizes creation, creativity, autonomy, and social networked learning. The Coursera model emphasizes a more traditional learning approach through video presentations and short quizzes and testing. Put another way, cMOOCs focus on knowledge creation and generation whereas xMOOCs focus on knowledge duplication. George Siemens (2012).