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- Blockchanging money: reengineering the free world incentive systemPublication . Rodrigues, DarioBlockchain technology is changing the world incentive system, making programmable money. This kind of money is only fruitful and democratically livable in a transparent political environment. Otherwise, instead of unleashing innovation and collective action with the market’s visible hand of qualified money, the new internet of value will deliver a digital money with the same algorithmic fate that social media met on the previous internet. The latter allows digitizing users’ data and has been used to manipulate consumers and public opinion (possibly in the last two U.S. Presidential elections). Similarly, the former will let states and corporatocracy cross-reference social media and digital money’s data, hurting privacy even more. As blockchains disseminate, having the crucial economic advantage of reducing transaction costs, only free-market competition between private and public blockchains guarantee transparency and democracy. Blockchain technology is the real McCoy, and decentralizing digital money is the free world’s best shot, especially in the new normal triggered by COVID-19.
- Blockchanging politics:opening a trustworthy but hazardous reforming eraPublication . Rodrigues, Dario; Lopes, Pedro SantanaThere has been a fundamental change in the genesis of political-economic trust, with the arrival of a decentralized but structured way to reach consensuses and automatically implementing decisions through self-executable contracts. Blockchain technology (BT) is a distributed, consensus-based, and secure way for individuals to make enforceable censorship-resistant quantifiable agreements. Every vote is a transaction, and BT is paving the way for decentralizing politics, defending privacy, and streamlining voting procedures. It has the potential to provide much more granular governance that hopefully will preserve freedom and defend democracy. However, especially in an embarrassing post-COVID-19 world, BT’s centralization can, instead, pave the way for citizens’ control, turning cryptographic protocols into an authoritarian digital corset tightened by some to menace the privacy and freedom of many.
- Marketing-Mix metamorphosis and new trusted business practicesPublication . Rodrigues, DarioThis chapter discusses the impact on the marketing-mix due to the confluence of the internet of things and the internet of value which seems to be made possible by the blockchain technology. This “perfect storm” induces a vortex of reliability and business trust between people (“peer-to-peer”) and machines (“bot-to-bot”), without the traditional need of third parties to ensure confidence in a negotiation. This implies innovative business practices and self-executing contracts that will take place in a more decentralized and trustworthy environment, speeding up the metamorphosis of the four marketing-mix elements in such a way that marketers will have to deal with a “product” that is always in a “beta-version”; a dynamic “price” that initially has to be free; an atomized “promotion” of reliable messages found by costumers (not the opposite); and a new virtual secure “place,” which is made possible due to augmented reality and blockchain.